Palmeiras signs digital sponsorship deal with Keeta until 2026

Palmeiras announced a digital sponsorship agreement with Keeta, the international arm of Chinese delivery giant Meituan, that will run until the end of 2026. The partnership is designed to raise Keeta’s visibility by linking the worlds of football and food delivery, with activations and fan experiences during the second stage of Brazil’s Serie A. Keeta will feature on the club’s official channels, YouTube streams, TV broadcasts and promotional campaigns, offering exclusive content and offers to supporters.

Palmeiras president Leila Pereira said the alliance will bring significant benefits to the club’s fans, while Keeta’s marketing director Rodrigo Farah highlighted the value of the team’s passionate supporter base. Keeta entered the Brazilian market in December 2025, operates in several Middle‑East and Asian countries, serves roughly 800 million people worldwide with about 80 million daily orders, and plans to invest R$ 5.6 billion over its first five years. The company already runs operations in 11 cities in São Paulo state, previously partnered with Santos FC, and appeared in World Cup broadcasts.