palmerhargreaves launches GEO consulting for executives

Communication agency palmerhargreaves has expanded its services to include Generative Engine Optimization (GEO) consulting specifically for executives and board members. The new offering aims to manage the reputation of personal brands within AI-driven search systems.

To support this, the agency developed the GEO-Score framework, which evaluates both quantitative and qualitative factors. This includes measuring mention rates and placement, while also analyzing the tone, role profiles, and specific themes AI systems associate with an individual. The service also includes auditing AI responses for hallucinations, outdated information, and unsubstantiated claims to mitigate reputation risks.