Panama launches ‘Host to the World’ national brand

Panama has officially launched its new national brand, ‘Panama, Host to the World’ (Panamá, Anfitrión del Mundo), a strategic identity designed to unify the country’s international promotion. The initiative aims to position the nation as a comprehensive global offering by integrating five key pillars: tourism, investment, exports, culture, and sustainability.

The brand identity is built upon the country’s strategic strengths, including the Panama Canal, logistical leadership, connectivity, biodiversity, and stability. The new logo features blue to represent the oceans and global connectivity, and red to symbolize human energy, with curves representing the connection between the Pacific and Atlantic oceans.

Developed through over a year of research and consultation with public and private sectors, the brand is intended to transcend political administrations. President José Raúl Mulino emphasized that the brand belongs to the nation rather than a specific government, stressing the importance of long-term consistency and shared responsibility to ensure its global recognition and economic impact.