Pandeglang Regent promotes tourism and creative economy development

Pandeglang Regent Raden Dewi Setiani has introduced a strategic initiative to boost the regional economy by maximizing tourism and creative economy (Ekraf) potential. The strategy includes the concepts of “one media, one innovation,” “one village, one story,” and “one destination, one creative economy” to elevate local micro, small, and medium enterprises (MSMEs) toward global markets.

To support this, the Regent has instructed officials to map out superior village-based tourism products and improve human resource competency in subsectors such as publishing, radio, and television. She also emphasized the need for digital acceleration and the placement of local products in strategic locations, such as hotels and toll road exits.

Additionally, Setiani warned tourism operators against arbitrary pricing. She noted that unreasonable costs for basic goods and services, such as food and equipment rentals, could deter visitors and damage the reputation of major destinations like Carita Beach, Tanjung Lesung, and Ujung Kulon National Park. She stressed that fair pricing, combined with quality service and infrastructure, is essential for long-term tourism success.