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Pandora expands Talisman collection with zodiac-themed jewelry
Pandora is expanding its Talisman collection with a new series of jewelry centered on zodiac motifs and celestial themes. The expansion includes 34 new designs, 22 of which are specifically zodiac-themed, featuring medallions, rings, and necklaces.
Designed to appeal to consumer interests in self-expression and identity, particularly among Gen Z, the collection utilizes materials such as 14-karat gold plating, sterling silver, and man-made mother of pearl. The pieces incorporate various textures, inscriptions, and stones to create a storytelling aesthetic.
The new campaign is fronted by American model Alex Consani. Creative directors Francesco Terzo and A. Filippo Ficarelli described the pieces as "imperfectly beautiful" expressions of strength and hope.
Entities
A. Filippo Ficarelli · Alex Consani · Francesco Terzo · Jennie Farmer · Pandora
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Of the new designs, 22 are themed around zodiac signs. wwd.com
- [○ 1 SOURCE] The new collection includes 34 new Talisman designs. wwd.com
- [● 2 SOURCES] The new campaign is led by model Alex Consani. vitamagazine.com · wwd.com
- [○ 1 SOURCE] The Talisman collection expansion aims to add layers to the brand's storytelling. wwd.com
- [● 2 SOURCES] Pandora is expanding its Talisman collection with zodiac-themed designs. vitamagazine.com · wwd.com
- [● 2 SOURCES] The collection features materials such as 14-karat gold plating, sterling silver, and man-made mother of pearl. vitamagazine.com · wwd.com