Panera Bread launches revamped MyPanera rewards program

Panera Bread has launched a revamped MyPanera rewards program nationwide, featuring a new marketing campaign starring actress and singer Keke Palmer. The campaign, titled ‘Refreshingly Loyal’, uses a playful narrative regarding Palmer’s personal life to promote the updated points-based system.

Under the new program, members earn 10 points for every $1 spent. These points can be redeemed for various menu items, with rewards ranging from small bakery treats at 250 points to full entrées at 2,000 points. To celebrate the rollout, Panera is offering 500 bonus points for new and existing members on their first purchase made between August 19 and September 1.

Additionally, the launch includes the introduction of a Tropical Mango Pineapple Energy Refresher, which is available exclusively through the Panera app for a limited time.