Pangram Labs data shows 21% of media pitches are AI-generated

Data from Pangram Labs reveals the impact of artificial intelligence on media relations and journalist sourcing. Between June 2025 and July 2026, the platforms Featured, HARO, and Connectively received approximately 1.39 million pitches in response to over 42,000 journalist requests.

Pangram flagged 292,895 of these pitches, or roughly 21%, as being fully AI-generated. This influx of automated content follows a trend where users employ AI to generate responses to journalist requests to gain brand awareness and media features.

The rise of AI-generated public relations contributed to the decline of the original HARO platform, which was discontinued in 2024 after journalists moved toward verification-gated platforms to avoid low-quality sources. Following its acquisition and revival by Featured in 2025, the platform has integrated Pangram to evaluate source responses.