Panorama Data Insights projects rapid growth for intravenous iron and digestive health supplement markets

Panorama Data Insights estimates that the global intravenous iron market, valued at $40.55 billion in 2025, will reach $107.6 billion by 2036, expanding at a compound annual growth rate (CAGR) of 9.4% over the 2026‑2036 period. Growth is driven by a rising prevalence of iron‑deficiency anemia, increasing numbers of patients with chronic kidney disease, cancer and heart‑failure, and demand for high‑dose, short‑course iron formulations that bypass gastrointestinal absorption.

The firm also projects the global digestive health supplement market, worth $13.5 billion in 2025, to grow to $31.2 billion by 2036, at a CAGR of 7.9%. The market is fueled by growing awareness of gut health, rising incidence of digestive disorders such as IBS and IBD, and expanding consumer interest in probiotics, prebiotics, digestive enzymes and other microbiome‑focused products.

Both reports highlight regional dynamics: North America leads in size for each market, while the Asia‑Pacific region shows the fastest growth potential, supported by expanding healthcare infrastructure and increasing consumer spending on health‑related products.