Panpuri expands in Asia following Kosé Corporation acquisition

Thai beauty and wellness brand Panpuri is expanding its presence in Japan and China following its acquisition by the Japanese beauty company Kosé Corporation approximately 18 months ago.

In addition to international expansion, the brand is increasing its focus on experiential retail within Thailand, highlighted by the Panpuri Wellness flagship store located at Bangkok’s Gaysorn. Founder Vorravit Siripark has emphasized a philosophy of disciplined growth, stating that “sustainable growth isn’t about saying yes to every opportunity.”