Panpuri Opens First Japan Flagship Store in Tokyo’s Aoyama

On 28 August 2026, Thai‑origin wellness fragrance brand Panpuri opened its first Japanese street‑level flagship, “Panpuri Aoyama”, at 5‑6‑5 Minami‑Aoyama, Minato‑ku, Tokyo. The shop is part of a rollout aiming for four Japanese locations by year‑end, including Yokohama, Ginza Six and Granfront Osaka. It offers limited‑edition products, a personal fragrance‑mixing experience and an oil‑treatment spa slated to open in October. Its interior follows the brand’s “The Hidden Sanctuary of Tales” concept, with the Aoyama venue themed “The Sanctuary of Beginning”. Panpuri was founded in Thailand in 2003, focuses on holistic wellness fragrances, and was acquired about 80 % by cosmetics group Kose in December 2024. The Tokyo opening marks the brand’s accelerated direct‑store expansion in Japan.