Panrotas Next event in Salvador highlights tourism growth and tech

The Panrotas Next tourism event took place in Salvador, bringing together travel agents, operators, and suppliers. During the event, Fecomércio BA highlighted the upward trajectory of tourism in Bahia, noting the state's consolidation as a major national destination despite challenges such as high fuel costs affecting airfare prices.

At the same event, the travel consolidator Sakura detailed its recent growth and technological investments. Under new leadership, the company reported a 15% increase in sales during the first half of the year. Sakura is focusing on enhancing support for travel agents through its Sakura Click platform, the Sakura University training initiative, and the implementation of proprietary artificial intelligence tools to assist with pricing and quotes.