Panuozzo sandwich goes viral on social media

The panuozzo, a traditional Neapolitan specialty made from baked pizza dough filled like a sandwich, has become a viral sensation on social media. While the food item has long existed in Italian cuisine, digital platforms have rapidly accelerated its popularity, leading to massive crowds and long queues at restaurants.

In France, the trend has transformed local businesses. One Parisian restaurant reported selling hundreds of sandwiches at 12 euros each per service following a viral video from an influencer with 500,000 followers. This surge in demand has led to entrepreneurs opening new chains in a matter of weeks to capitalize on the trend. The phenomenon illustrates a broader shift in the food industry, where social media connectivity allows food trends to emerge and spread with unprecedented speed.