PAÑPURI opens first Japanese flagship store in Aoyama

Thai wellness brand PAÑPURI has opened its first street-level flagship store, ‘PAÑPURI Aoyama’, in Minami-Aoyama, Tokyo. Managed under Kose Holdings, the brand focuses on ‘luxury wellness’ through fragrance and body care products designed to harmonize the mind and body.

The flagship location offers a multi-sensory experience, including retail spaces for fragrances and skincare, as well as personalized scent-making services. A wellness spa is scheduled to open on the second floor in late October, providing treatments using the brand’s signature oils. To mark the opening, the brand launched a new collection of ten alcohol-free eau de parfum products.

PAÑPURI aims to use the Aoyama store as a hub to accelerate its expansion across Japan, with planned openings in Yokohama, Ginza, and Osaka by 2026. The brand also intends to expand its footprint into mainland China, Hong Kong, Macau, and Singapore, positioning Japan as a critical market for its global growth strategy.