Parfum Flower Company expands premium rose availability

Parfum Flower Company celebrated a new chapter for its business in Aalsmeer, focusing on making premium garden roses, spray roses, and scented roses a standard for daily use rather than just luxury events. The company currently offers a collection of over 100 different premium rose varieties available year-round.

Company representatives Miriam Star and Marty Star stated their ambition is to transform these once-niche products into a reliable, affordable, and distinctive premium category for both luxury floral design and everyday consumption.