Paris Baguette expands ‘Paran Label’ brand to all Singapore stores

Paris Baguette has expanded the availability of its healthy bakery brand, ‘Paran Label’, to all 28 of its locations in Singapore. Following an eight-month pilot program that began at the Paragon branch in February, the brand has seen significant sales growth, including a 57% increase in bread category sales and a 10% rise in sandwich and salad sales.

The brand utilizes proprietary fermentation technology and nutritional designs focusing on high fiber, low sugar, high protein, and probiotics. To appeal to a broader demographic, Paris Baguette has completed Halal certification for all its Singaporean stores through the Majlis Ugama Islam Singapura (MUIS).

As part of its global strategy, the company is using Korean cultural elements, such as the Hangul brand name and the ‘ANNYEONG’ marketing campaign, to promote K-bakery in Southeast Asia. The company plans to expand the Paran Label brand to other international markets, including the United States.