Coach opens first European Play store in Paris

Coach has opened its first Coach Play store in Europe, located in the Le Marais district of Paris. This marks the 16th Coach Play location globally.

The Coach Play concept is designed as an immersive, experience-first retail space aimed at younger consumers. The store aims to transform traditional shopping into a destination for discovery and connection. The design of the Paris location blends New York City influences, such as 1970s Times Square neon aesthetics, with local Parisian elements like exposed brick and reclaimed wood.