Paris Men's Fashion Week draws K‑Pop stars and global celebrities to front‑row seats

The Spring/Summer 2027 Men's Fashion Week in Paris featured numerous K‑pop idols as brand ambassadors. Jimin of BTS walked the Dior runway in a blue velvet coat, Jackson Wang of GOT7 promoted Louis Vuitton, and Han of Stray Kids appeared as a Tod's ambassador. Other K‑pop groups, including members of CORTIS, Ateez, TXT and ENHYPEN, were also spotted at shows for brands such as Prada, Christian Louboutin and Dior.

The events also attracted a wide range of non‑musical celebrities. NBA rookie Victor Wembanyama, actress Lupita Nyong’o, rapper Lil Baby and Pharrell Williams’ wife Helen Lasichanh were among the high‑profile guests seen at Louis Vuitton, Saint Laurent and 424 Menswear presentations. The week's shows highlighted a blend of luxury fashion and pop‑culture influence, with designers showcasing leather‑on‑leather, denim‑heavy looks and tailored ensembles throughout the schedule.