Paris Saint-Germain adopts two-star logo and raises kit prices

Paris Saint-Germain (PSG) is implementing significant changes to its visual identity and merchandise pricing for the 2026-2027 season. The club has officially adopted a two-star crest to commemorate its consecutive UEFA Champions League victories in 2025 and 2026. Featuring an Eiffel Tower silhouette, the dual stars will be worn on kits across all competitions, including Ligue 1, domestic cups, and European matches, marking a strategic shift from previous plans to limit the motif to continental fixtures.

Simultaneously, the cost of PSG merchandise has risen. The replica jersey for the upcoming season is priced at 109.99 euros, a 15.8% increase over the last three seasons, which outpaces the average Ligue 1 increase of 6.3%. When customized with player names, numbers, and league patches, the total cost reaches 141.99 euros, the highest in the league.