Paris Saint-Germain and Coca-Cola renew global partnership through 2029

Paris Saint-Germain (PSG) and Coca-Cola have announced the renewal of their global partnership, a collaboration that will extend through 2029. This agreement marks the return of the beverage giant as an official partner of the French football club after a period of separation.

The partnership aims to integrate football with lifestyle elements such as fashion, music, and culture. As part of the deal, Coca-Cola will launch a limited-edition collector can featuring PSG colors, with 400,000 units scheduled for release on October 12 across more than 650 Carrefour stores in the Île-de-France region.

Additionally, the agreement includes Powerade, a brand under The Coca-Cola Company, which will focus on activations related to athletic performance and hydration. The two entities also plan to introduce a new experiential space at the Parc des Princes to host immersive fan activities and events throughout the season.