Paris Saint-Germain dominates French football brand valuations

A new report by Brand Finance reveals a widening economic gap within French football. While the combined brand value of the top ten Ligue 1 clubs has grown by 3% to 2 billion euros, this growth is almost entirely driven by Paris Saint-Germain. The Parisian club's brand is now valued at 1.5 billion euros, more than eleven times the value of Olympique de Marseille, which sits at 136 million euros.

Most other top French clubs have seen a decline in brand strength. This downturn is attributed to a difficult economic environment following the end of the DAZN broadcasting agreement and the transition to Ligue 1+.

Parallel to brand valuation trends, the cost of official club merchandise is rising. Half of the clubs in the top flight now price their jerseys at 100 euros or more. Paris Saint-Germain leads this inflationary trend; its replica jersey has increased by 15.8% over the last three seasons, significantly outpacing the league average of 6.3%.