Paris Saint-Germain's Champions League triumph lifts Brazil TV audience and sparks French youth speaking contest
Paris Saint-Germain defeated Arsenal on 30 May in the UEFA Champions League final, winning on penalties after a 1‑1 draw. The victory not only secured PSG's second continental title but also sparked widespread engagement across media and youth initiatives.
In Brazil, the SBT broadcaster reported that its Champions League coverage attracted 17 million TV viewers, with total reach exceeding 51 million across the season. Digital platforms logged 79 million video views and 3.2 million social interactions, while the streaming service +SBT recorded more than 6.5 million plays. Executives highlighted the multi‑platform success and the involvement of major sponsors such as Bet365, Heineken and Renault.
Meanwhile, in France a national public‑speaking competition for young footballers was held at the Château de Versailles. Twenty participants from ten elite academies, including PSG trainees Arthur Bar and Zélie Merlaud, delivered five‑minute speeches on children's rights. Although they did not win, they praised the experience, saying it helped break stereotypes and prepared them for future oral exams. The event underscores how PSG's on‑field success is inspiring off‑field development programs for young athletes.