Parisian beauty trends influenced by Haute Couture

Parisian Haute Couture is driving significant shifts in global beauty trends, according to data from Fresha. Key trends emerging from the runways include a focus on “glass skin”—a healthy, hydrated, and radiant complexion—which has led to a 202% increase in related online searches. This movement favors skincare and skin tints over heavy foundations.

Other notable trends include a rise in metallic eye looks, with searches increasing by 300% over the past year, and a shift toward softer, diffused eyeliner. Additionally, oversized hair accessories such as sculptural clips and ornate pins are seeing a resurgence.

In the commercial sector, the brand Violette FR, founded by makeup artist Violette Serrat, has gained popularity for its quintessentially Parisian aesthetic. The brand’s products, such as the Bisou Balm and Shimmering Eye Paint, align with the seasonal shift toward buildable, effortless makeup looks.