Parke launches collegiate apparel collection with ’47

Gen Z apparel brand Parke has launched its first licensed collegiate collection in collaboration with sports lifestyle company ’47. Released on August 25, the collection features officially licensed apparel and accessories for 10 universities, including Alabama, Auburn, Florida, Georgia, Indiana, Michigan, Ole Miss, North Carolina, Syracuse, and the University of Texas at Austin.

The line reimagines campus staples through a fashion-forward lens, offering items such as signature fleece mockneck sweatshirts, zip-up mocknecks, tailored sweatpants, boxer-style shorts, and ’47 baseball caps. Many pieces utilize official school Pantone colors and feature embroidered patches or printed graphics.

Founded by TikTok creator Chelsea Parke Goles, the brand has gained significant traction on social media, particularly among college students. The collection is currently being sold online in limited quantities, with several styles reportedly selling out shortly after launch.