Parle launches Melody Tiramisu edition for India‑Italy friendship

Parle Products has introduced a limited‑edition Melody Tiramisu toffee, flavored after the Italian dessert tiramisu. The 180‑gram pack is sold exclusively through the Blinkit platform and bears the label “Celebrating India‑Italy Friendship.”

The launch follows a viral social‑media trend dubbed “Melodi,” which arose after Prime Minister Narendra Modi presented a packet of Melody toffees to Italian Prime Minister Giorgia Meloni during a bilateral visit. Parle leveraged the moment to create a product that blends Indian nostalgia with an Italian flavor, positioning it as a cultural and diplomatic token. The candy will remain on the market for a short period, with future availability dependent on consumer response.