Parque Arauco expands mobile app to more malls in Chile and Peru

Parque Arauco is expanding its new mobile application to several of its shopping centers to enhance the digital visitor experience. Following its initial launch at Parque Arauco Kennedy in May, the platform is being rolled out to Arauco Maipú, Arauco Chillán, and Arauco Premium Outlet Buenaventura in Chile.

The application features interactive maps, improved store and service searches, virtual queues for events, and a catalog of exclusive discounts and promotions. It also includes mobility solutions tailored to specific locations; for instance, the Arauco Chillán site will soon implement automatic, ticketless parking access and payment via license plate recognition.

Building on a digital strategy that dates back to 2013, the company also plans to bring the application to its locations in Peru in the near future.