Parque Arauco launches third Sale Fest as Colombian malls host Pop‑Up Market for micro‑enterprises

Parque Arauco announced the third edition of its Sale Fest, running from 10 July to 10 August across its Colombian malls. The festival offers discounts of 10‑70 % on more than 200 brands, live music, interactive challenges and prizes such as a 75‑inch TV and an iPhone 17. "In Parque Arauco we understand that shopping centres have become places for meeting, connection and enjoyment," said Carolina Londoño, Experience Manager for Parque Arauco Colombia.

The weekend prior, Jardín Plaza in Norte de Santander hosted the second Pop Up Market 2026, featuring 30 micro‑enterprises in categories like gastronomy, fashion, health, home goods, circular economy and technology. Organised by the regional government and the Red Regional de Emprendimiento, the event reported that more than half of participants sold over 70 % of their inventory and 86 % gained new commercial contacts. Participants highlighted the exposure, with Yarineth Sánchez noting, "I sold a lot and would like to keep participating in these fairs."