Passaporto del Piceno launched to promote museum tourism

The Passaporto del Piceno has been officially launched at the BIM Tronto headquarters in Ascoli Piceno. Developed by the Sistema Museale Piceno and BIM Tronto, the initiative serves as a travel diary designed to promote and integrate the local museum network.

Visitors can collect stamps at various museum locations to create an interactive cultural itinerary. To encourage exploration, the program features a reward system where reaching specific milestones unlocks various prizes, including art postcards, cultural publications, local food products, artisanal crafts, and exclusive museum experiences.

The project is part of a broader promotional strategy managed by Mete Picene, a tourism brand representing 33 municipalities in the Piceno territory. Luigi Contisciani, president of BIM, stated that the goal is to connect cultural sites, communities, and visitors to make the region's heritage more accessible and attractive.