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[BUSINESS] · Italy · 2 sources

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Patek Philippe unveils Gondolo Ladies First collection

Swiss watchmaker Patek Philippe has introduced the Gondolo Ladies First collection, a series of six women’s timepieces, at the Watch Art Grand Exhibition Milano 2026 in Italy. Inspired by Art Déco design, the collection reinterprets elements from the 2009 Ladies First Chronograph with contemporary materials and styles.

The models feature cushion-shaped cases measuring 31 by 34.8 millimetres and utilize the quartz Calibre E15 movement. Available in rose gold, white gold, or two-tone combinations, the collection includes three highly ornate versions with diamonds on the case, dial, and lugs, and three more restrained versions with diamonds set only around the dial.

Price points for the collection range from approximately €36,000 to €66,000. The launch is supported by the ‘I am. I wear’ advertising campaign, which focuses on personal expression through color and material choice. According to Patek Philippe president Thierry Stern, the collection aims to provide versatile and comfortable options suited to various personal styles.

Entities

Milan · Patek Philippe · Thierry Stern