Pathao launches all-in-one commerce platform in Bangladesh

Pathao has launched Pathao Commerce, an all-in-one platform designed to streamline operations for merchants in Bangladesh. The service integrates storefronts, sales channels, inventory, payments, and delivery into a single interface. It connects with third-party platforms like Shopify, WooCommerce, and Daraz, and features a unified chat inbox via Meta integrations to centralize customer communication.

Complementing these industry developments, research from North South University and the Mahdy Research Academy has analyzed social-media shopping behavior in Bangladesh. Using machine learning and psychological theory, the study identified three consumer segments: High Engagement (22.2%), Moderate Engagement (56.8%), and Low Engagement/Resistant (21.1%). The findings suggest that while high-engagement users respond well to social promotions, a trust gap remains among resistant consumers, presenting an opportunity for platforms to improve security and payment options.