Patrick Lafferty appointed CEO of APR marketing production advisory

APR, an independent global marketing production advisory, announced that Patrick Lafferty will assume the role of Chief Executive Officer. The appointment follows Lafferty's elevation to President earlier in the year and marks the completion of a planned succession process.

Founder and owner Jillian Gibbs will shift her focus to representing APR across the industry, delivering thought leadership and promoting her book, *The Marketer’s Guide to Creative Production*. The leadership change comes as artificial‑intelligence technologies reshape content creation, production and marketing operations.

Lafferty brings more than 25 years of experience in senior roles at major agencies and brands, including COO of the Acceleration Community of Companies, President of mcgarrybowen, CEO of BBH North America, Chief Marketing Officer of Discovery’s Travel Channel, and senior positions at McCann and Leo Burnett.