Pavol Minár concludes communication consultancy for Hlas

Marketing strategist and educator Pavol Minár has concluded his external consultancy for the Slovak political party Hlas. Minár joined the party during a period of declining voter preferences and criticism that the party's rhetoric and themes were becoming too similar to Smer.

In an interview, Minár noted that his role was to provide strategic communication and brand-building advice rather than acting as an internal manager. He stated that his professional work is complete and that how the client utilizes his recommendations is up to the party. Minár also commented on the dangerous level of polarization within Slovak society, suggesting that the current division between political camps is unsustainable.