Paw Patrol pop‑up opens at London Natural History Museum for summer

Paramount Products & Experiences and the Natural History Museum have teamed up for a free pop‑up shop and themed activity area that runs from 24 July to 31 August. The event celebrates the release of *Paw Patrol: The Dino Movie* on 7 August and lets families browse and buy toys, games, books, apparel and homeware linked to the franchise.

Interactive features include Rex’s Treehouse activity table, a Lava Lounge viewing corner and a Roar‑O‑Meter for children to “roar” like dinosaurs. The pop‑up is located beside the Lasting Impressions Gallery in the museum’s East Wing; visitors are advised to book a free admission ticket in advance. All profits from on‑site and online sales support the museum’s charitable mission, including research by its 350 scientists. Claire Bevan, Head of Retail and Customer Contact at the museum, said the collaboration will bring “delight and wonder” to young fans, while Ruth Henriquez, Vice President of Products & Experiences at Paramount EMEA, highlighted the brand’s global family appeal.