PayU and Marg ERP launch integrated digital payment solution for Indian pharma distributors

PayU, a leading Indian fintech platform, and Marg ERP, a business‑management system used by over one million retailers and distributors, announced a strategic partnership to power Marg Pay, an integrated digital payments solution. The collaboration embeds PayU’s payment infrastructure directly into Marg ERP’s workflow, allowing pharma distributors and MSME retailers to generate dynamic QR codes and payment links for each invoice, with automatic reconciliation within the ERP system.

The companies say the new system will enable faster collections, same‑day settlements and reduced working‑capital risk for the high‑frequency pharma distribution sector. "Digital payments are integral to how businesses operate, yet collections and reconciliation remain fragmented and laborious," said Vineet Sethi, Chief Growth and Marketing Officer at PayU. Thakur Anup Singh, CMD of Marg ERP Ltd, added that the partnership strengthens the Marg Pay ecosystem and supports secure, automated cash‑flow management for distributors and retailers.