PcComponentes launches brand campaign with Juls Janeiro

PcComponentes has launched a new marketing campaign featuring content creator Juls Janeiro to broaden its brand perception. The campaign, centered on the slogan ‘Si se enchufa, está en PcComponentes’ (If it plugs in, it is at PcComponentes), aims to demonstrate that the retailer offers a wide range of products beyond computers and components, including smartphones, televisions, household appliances, and personal care items.

The creative concept utilizes a play on words regarding the ‘enchufe’ (plug/connection) associated with Janeiro’s surname in recent public discourse. By embracing this term, the company seeks to draw a parallel between the creator’s public narrative and its own goal of moving beyond its traditional association with PC hardware.

The campaign includes a large-scale billboard in Madrid and a series of audiovisual content for social media. These videos use double meanings to link various products to social concepts, such as washing machines for ‘washing dirty laundry’ and headphones for ‘listening to the other side of the story’.