Peach Aviation announces brand renewal and new uniforms

Peach Aviation has announced a major brand renewal to mark its 15th anniversary, headlined by a complete redesign of its staff uniforms. The new attire, designed by creative director Yuya Nakata with supervision from Mitsukoshi Isetan, will be introduced on October 1, 2026.

The new design shifts from a bright, pop aesthetic to a more sophisticated, beige-based color palette featuring pink and brown accents. To promote inclusivity and employee comfort, the airline is introducing a unified design for cabin crew and ground staff, including the option to wear dresses, pants, or jackets. Additionally, staff will now have the option to wear sneakers alongside pumps to support a healthier working environment.

The rebranding also includes a new catchphrase, “Let’s fly. To a new kind of sky,” and will be accompanied by new aircraft liveries expected in spring 2027. As part of the rollout, the airline is introducing a peach-shaped pouch for cabin crew to use during service, intended to serve as a conversation starter with passengers.