Peep Beauty names Triptii Dimri investor and co-creator

Peep Beauty, an Indian eye-focused beauty startup, has announced that actor Triptii Dimri has joined the company as an investor and co-creator. The brand aims to redefine colored contact lenses, moving them from a functional or medical category into a mainstream beauty and self-expression essential specifically designed for Indian consumers.

Dimri has been involved in the brand’s creative direction, product development, and storytelling since its early stages. The partnership coincides with a pre-seed funding round of Rs. 12 crores ($1.2 million), led by Sadev Ventures with participation from iSeed, ISV, and TDV. Founded by entrepreneur Aman Arora, Peep Beauty seeks to address the underrepresentation of the Indian eye in global beauty narratives.