Pegadaian and BCA Digital launch gold investment feature

PT Pegadaian (Persero) and PT Bank Digital BCA (BCA Digital) have entered a strategic collaboration to launch the ‘bluInvest Emas’ feature within the blu application. This integration allows users to invest in gold with a minimum starting capital of Rp10,000.

The feature enables customers to manage the entire investment process—including gold savings registration, buying and selling transactions, and real-time portfolio monitoring—directly within the blu app without switching platforms. The partnership aims to increase financial inclusion and encourage younger, digitally savvy generations to build assets through a secure and stable instrument.

To mark the launch, a promotional cashback of Rp50,000 is available for customers who purchase a minimum of Rp500,000 in gold using a specific promo code between September 18 and September 30, 2026. Pegadaian officials noted that the digital integration provides flexibility and transparency, with options for physical gold printing if required.