Pepco launches Europe‑wide digital ecosystem, debuting in Poland

Polish discount retailer Pepco has introduced a new digital ecosystem that combines a revamped website, a mobile application and integrated loyalty‑program features. The platform went live in Poland, the group’s largest market, and is designed for rollout across the 19 European countries where Pepco operates.

The online portal, now available in 18 markets, offers access to more than 11,000 products and tools for planning visits to over 4,000 physical stores. Deloitte Digital acted as the lead partner for the transformation, building a unified data and customer‑relationship foundation that links online and offline shopping experiences and enables greater personalization.

Pepco says the ecosystem will support scalable growth and a consistent, price‑focused shopping model as it expands the digital offering throughout Europe.