Pepsi launches Fizz Comidas campaign in Mexico

Pepsi has launched “Fizz Comidas,” a new marketing campaign for Pepsi Extra Fizz in Mexico. The campaign aims to connect the product’s enhanced carbonation with Mexican urban gastronomy and daily dining experiences.

The Pepsi Extra Fizz variant features smaller, more abundant bubbles designed to provide a more intense and prolonged sensation of freshness while maintaining the brand’s original flavor. The campaign utilizes a mix of gastronomy, humor, and music, featuring personalities such as Luis Roberto Alves “Zague,” Simpson Ahuevo, and Grizzy Beatbox to celebrate local flavors.

According to PepsiCo, the initiative responds to evolving consumer tastes and preferences, seeking to integrate product innovation into relevant social contexts, specifically the dining table.