< Back to all clusters
[CULTURE] · Kosovo · 5 sources

Pepsi partners with Sunny Hill Festival 2026 in Pristina

Pepsi announced a partnership with the Sunny Hill Festival for its 2026 edition, scheduled from 31 July to 2 August in Pristina, Kosovo. The festival, one of the Balkans' largest music events, will feature international artists and attract tens of thousands of fans from the region. As part of the deal, Pepsi will operate a "Pepsi House of Treats" offering branded drinks and interactive experiences across the venue. Michal Jaszczyk, General Manager for Central‑Europe Beverages at PepsiCo, said music "has the power to bring people together" and that the brand is proud to support the event. Festival founder and CEO Dukagjin Lipa highlighted the long‑standing link between Pepsi and music, calling the partnership a natural fit to enhance fan experiences.