PepsiCo Canada launches seasonal bubly sparkling water flavors

PepsiCo Canada has launched three limited-edition Halloween flavors for its bubly sparkling water brand. The new lineup includes boo-berry lime, blood orange, and tropical potion, all featuring natural fruit flavors with no calories or sweeteners.

The products are being released in 222 mL mini cans, a format intended to serve as a lower-sugar alternative for seasonal celebrations and parties. According to Sean Cauterman, Marketing Director of Growth Brands at PepsiCo Canada, the mini cans are designed for shoppers seeking treats without the sugar content often associated with Halloween.