Perfume trends shift toward personalization and daily use

The perfume industry is seeing a shift toward personalization and daily use. According to Yannick Emmanuel Decorde of the perfume bar ‘Kilo Parfums de luxe’, fragrance is increasingly viewed as a tool for self-expression and identity rather than being reserved solely for special occasions.

Modern trends show a growing interest in niche fragrances and the ability to create custom compositions by combining various olfactory notes. Additionally, the traditional boundaries between masculine and feminine scents are fading, as consumers increasingly prioritize personal pleasure and emotional connection over gendered marketing.