Perfumer Pauline Ginisty discusses fragrance creation in Jakarta

The creative process behind fragrance development was highlighted during the ‘Inside the Brain of a Perfumer’ event held at The Summit Club in Jakarta. French perfumer Pauline Ginisty explained that creating a perfume involves more than mixing pleasant scents; it requires translating a specific concept into a distinct olfactive character while considering market needs.

In the local Indonesian market, artisanal brands like Speak to Me are gaining traction by designing personal scents based on stories, memories, and emotions. For example, the brand offers various scents tailored to specific moments, such as ‘The Dreamer’ or ‘At Home’, providing consumers with fragrances that reflect specific moods or activities.