Persada Johor closes to make way for new MICE center

The Persada Johor International Convention Centre officially ceased operations on August 31 after nearly two decades of service. The decision follows a comprehensive assessment of operational needs and the strategic value of its location within the Ibrahim International Business District (IIBD).

Johor Corporation (JCorp) plans to replace the facility with a new Meetings, Incentives, Conferences, and Exhibitions (MICE) center in Larkinton, which is scheduled for completion by 2029. This new complex will be part of an integrated development featuring convention and exhibition facilities, hotels, retail, and business components.

The project aims to strengthen Johor’s position as a domestic and international business event destination while creating jobs and economic opportunities. During the transition, Johor Bahru will rely on its existing ecosystem of convention centers, exhibition spaces, and hotels.