Personalized gift market projected to reach $34.9 billion by 2026

The global market for personalized gifts is experiencing significant growth, with estimates suggesting it will reach approximately $32.7 billion in 2025 and increase to $34.9 billion in 2026, representing a 6.7% growth rate.

Drivers for this trend include the rise of online shopping, consumer interest in individualized products, and advancements in personalization technologies such as LED-UV printing. Data from Etsy indicates a massive 1,400% increase in searches for “personalized gifts for friends,” alongside rising interest in pet-related gifts.

In Europe, companies are expanding production capabilities to meet these demands. Atrium Centrum Ploterowe, the exclusive distributor of the Japanese brand Mutoh in Poland, has noted the increasing importance of short production runs and direct digital printing on objects as the holiday season approaches.