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Peru government adopts 'Perú Responde' as new official brand
The Peruvian Executive Branch, under the administration of Keiko Fujimori, has officially launched 'Perú Responde' as its new unified communication identity. Established via Ministerial Resolution N. ° 309-2026-PCM, the measure mandates that all ministries and government entities use this brand for all communications regarding policies, services, and state actions.
The initiative aims to centralize government messaging and eliminate the historical communication fragmentation caused by individual ministries operating in isolation. The new identity is intended to project an image of an active, accessible, and responsive state.
A formal 'Perú Responde' Brand Manual has been approved to standardize the use of the logo, typography, and color palette. The Social Communication Secretariat of the Presidency of the Council of Ministers (PCM) will oversee the implementation and supervision of this new visual and communicative standard across all government platforms.
Entities
Keiko Fujimori · Luis Fernando Galarreta Velarde · Peru · Peruvian Government · Presidency of the Council of Ministers
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] The initiative aims to unify communication and overcome historical fragmentation among different ministries. tvmundo.pe
- [● 2 SOURCES] The new identity was formalized through Ministerial Resolution N. ° 309-2026-PCM. tvmundo.pe · caretas.pe
- [● 2 SOURCES] A brand manual has been approved to define graphic characteristics, including the logo, typography, and color palette. tvmundo.pe · caretas.pe
- [● 2 SOURCES] The use of the 'Perú Responde' brand is mandatory for all ministries and entities within the Executive Branch. tvmundo.pe · caretas.pe
- [● 2 SOURCES] The Peruvian Executive Branch has officially established 'Perú Responde' as its new communication identity. tvmundo.pe · caretas.pe
- [● 2 SOURCES] The Social Communication Secretariat of the PCM is responsible for supervising the implementation of the new identity. tvmundo.pe · caretas.pe