Perwoll and Daire Push Sustainable, Timeless Clothing in the Balkans

Perwoll partnered with the Sarajevo Film Festival to launch its "Black & Light" concept, highlighting the enduring appeal of classic black and light garments and promoting garment‑care products that help clothing last across seasons. The campaign stresses that consumers are increasingly investing in higher‑quality pieces and proper maintenance as part of responsible consumption.

Serbian brand Daire introduced its "120 days" shirt, a 100 % Tencel garment designed for comfort, versatility and longevity. Marketed as a piece that can be worn in many ways and adapt to different occasions, the shirt underscores the same shift toward durable, sustainable fashion in the region.