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Pet funeral market grows amid shift in family dynamics
The pet funeral market in Brazil is experiencing growth as animals become more integrated into family routines. This shift is driven by the rise of 'multispecies families,' where pets are treated as core members of the household. Consequently, there is an increasing demand for specialized services, including individual cremation, memorial ceremonies, and dedicated funeral plans.
Elisangela Minato, coordinator of Colina Pet and Cerimonial at Grupo Colina, notes that the trend reflects a desire among owners to honor their pets with the same care and respect provided during their lives. This change in behavior is also evident in increased spending on pet nutrition, veterinary care, and general well-being.
Data cited from a 2026 U.S. News & World Report survey highlights this trend: 30% of surveyed owners claim to spend more on their pets than on their own health, while 37% describe treating their pets as 'spoiled royalty'.
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- [● 3 SOURCES] 37% of interviewed pet owners describe treating their pets like 'spoiled royalty'. noticias.dino.com.br · portal.comunique-se.com.br · dicaappdodia.com
- [● 3 SOURCES] Pet funeral services represent a desire to honor the bond between owners and animals with care and respect rather than just being a new market segment. noticias.dino.com.br · portal.comunique-se.com.br · dicaappdodia.com
- [● 3 SOURCES] Demand is increasing for services such as individual cremation, memorial ceremonies, and specific funeral plans for pets. noticias.dino.com.br · portal.comunique-se.com.br · dicaappdodia.com
- [● 3 SOURCES] 30% of interviewed pet owners report spending more on their pets than on their own health. noticias.dino.com.br · portal.comunique-se.com.br · dicaappdodia.com