Pet industry companies showcase new products at SUPERZOO

The SUPERZOO trade show features a variety of new product showcases from several pet industry companies. Supreme Petfoods Limited is presenting Science Selective Care Supplements for small animals like rabbits and guinea pigs, alongside Selective Junior Rabbit Food. Pisces USA is introducing Plant Pod, a patented live aquarium plant system designed for a long shelf life.

Other featured products include Brutus Broth Dog Nog, a goat milk treat for dogs and cats, and PetREGEN, a regenerative nutrition formula using stem cell-supportive ingredients.

Additionally, Citizens Pet has announced the launch of Unconditional, a premium air-dried dog food brand. The brand aims to provide minimally processed, protein-forward nutrition that is shelf-stable for 18 to 24 months. By managing the manufacturing process, the company intends to offer high-quality, grain-free recipes at a more accessible price point than traditional frozen or raw diets.