Peter Levin discusses the intersection of gaming and trading cards

Peter Levin, founder and managing director of Griffin Gaming Partners, is highlighting the growing intersection between video games and the trading card market. Levin, who also co-founded Nerdist Industries, is a significant collector of trading cards.

Recent industry trends show increased collaboration between gaming franchises and collectible card games. Examples include crossovers between Hasbro’s Magic: The Gathering and titles such as Final Fantasy, God of War, Fallout, and Tomb Raider. At Gamescom, brands like Tencent utilized Upper Deck cards to amplify their presence.

Major entertainment entities are also leveraging these tactile experiences. Pokémon recently announced ‘Pokémon: Wild Card’ following its World Championships, and Hasbro has entered a multiyear global licensing partnership with Upper Deck to produce cards for properties like Transformers and G.I. Joe. Additionally, Disney is exploring new ways to utilize its intellectual property through community-oriented experiences.